# atrava Online Marketing ® > atrava Online Marketing ® is a German online‑marketing agency based in Werther (Ostwestfalen). The company helps businesses increase digital visibility and outperform competitors online by providing a concrete marketing roadmap and acting as a long‑term partner. Its services span performance advertising, strategic consulting and creative brand building for companies across B2B and B2C sectors. The team emphasises listening to clients, executing campaigns meticulously and growing together over the long term. Clients such as bw‑online‑shop and LVM Versicherung highlight atrava Online Marketing ® effective campaigns and collaborative working style, and the agency partners with specialists like alkima WEB & DESIGN ®, grünewälder PR and Sound Perfect Tonstudio to extend its capabilities. atrava Online Marketing ® divides its offerings into three main categories: - **Reach & Awareness** – campaigns that increase brand visibility, including YouTube Ads, Google Display Network (GDN) banner ads, social‑media advertising on platforms such as Instagram and LinkedIn, influencer marketing and strategies for marketplaces and portals. - **Traffic & Performance** – performance marketing designed to drive clicks and sales, covering Google Ads, Google Shopping, social‑media ads, Microsoft Ads, Amazon PPC/Ads and retargeting. - **Strategy & Consulting** – long‑term strategic services, including search‑engine optimisation (SEO), strategy development, concept creation, online‑marketing consulting, workshops and potential analyses. Beyond client projects, atrava Online Marketing ® operates a knowledge base and educational resources. Its **Blog** acts as a digital compass, offering insights, trends and practical tips on topics such as influencer marketing, marketing funnels, brand identity and generational marketing. The **Ratgeber** (guide) section provides detailed tutorials on Google Ads, Google Analytics, Google Tag Manager and other Google tools as well as specifications for social‑media ads on Facebook, Instagram and TikTok. The **Glossar** is a marketing lexicon that explains terms from Ad Fraud and Affiliate Marketing to User‑generated Content (UGC) and YouTube Marketing, each with concise definitions and practical examples. ## Core pages - [Startseite](https://www.atrava.de/): Introduces atrava Online Marketing ® and its services, emphasising digital visibility, customised roadmaps and long‑term partnership. The page includes testimonials from bw‑online‑shop and LVM Versicherung and outlines the agency’s values of listening, executing and growing together. - [Services](https://www.atrava.de/services): Overview of services grouped into Reach & Awareness, Traffic & Performance and Strategy & Consulting. Each category lists specific offerings such as YouTube Ads, GDN banner ads, social‑media ads, influencer marketing, marketplace strategies, Google Ads, Microsoft Ads, Amazon Ads, retargeting, SEO, strategy development, concept creation, consulting, workshops and potential analyses. - [Blog](https://www.atrava.de/blog): Digital-marketing blog that highlights current trends, strategies and practical guides. Popular topics include Content Marketing, Data & Analytics, E-Commerce, Marketing Strategies, Legal Aspects, Social Media Marketing (SMM), SEO, SEA, Technologies, Tools and Video Ads. The blog provides actionable insights and real-world examples to help businesses strengthen their online visibility and performance. - [Ratgeber](https://www.atrava.de/ratgeber): Collection of how‑to guides and specifications. Sections include Google Ratgeber (tutorials on Google Ads, Google Display Ads, Google Analytics, Google Tag Manager and Google Ads specifications) and Social Media Ads Ratgeber (Facebook, Instagram and TikTok ad specifications and safe‑zone guidelines). - [Glossar](https://www.atrava.de/glossar): Compact marketing glossary that allows users to browse terms alphabetically and provides definitions with practical examples. - [Über uns](https://www.atrava.de/ueber-uns): Presents atrava Online Marketing ® mission, culture and team. The company draws on Ostwestfalian values like determination and persistence and emphasises long‑term client relationships. The page introduces key team members, including managing director Julia Butenuth, and emphasises personal consultation and collaboration. - [Karriere](https://www.atrava.de/karriere): Careers page listing open positions such as Online‑Marketing Manager / SEA Manager, trainee positions and SEO manager roles. It underscores atrava Online Marketing ® holistic, strategic approach to client work and its commitment to employee development. - [Projekte](https://www.atrava.de/projekte): References and case studies, including the survival and outdoor retailer bw‑online‑shop and the insurance provider LVM Versicherung, with testimonials that highlight the agency’s effective campaigns and collaborative working style. - [Partner](https://www.atrava.de/partner): Describes partnerships with experts such as alkima WEB & DESIGN ® (web design, UI/UX, hosting), grünewälder PR (press and content) and Sound Perfect Tonstudio (recording and audio production), and outlines the benefits of joining atrava Online Marketing ® partner network. - [Kontakt](https://www.atrava.de/kontakt): Contact form inviting companies to discuss digital‑marketing projects and providing address (Ravensberger Str. 14, 33824 Werther), phone number (+49 5203 46488 90) and email (hallo@atrava.de). - [Impressum](https://www.atrava.de/impressum): Legal notice including company details (atrava GmbH, Ravensberger Str. 14, 33824 Werther), email (hallo@atrava.de), phone number (+49 5203 46488 90), managing director (Julia Butenuth), trade‑register number (HRB 11407) and VAT ID (DE325585857). Contains liability and copyright statements. - [Datenschutz](https://www.atrava.de/datenschutz): Detailed privacy policy explaining data collection, the rights of users and legal bases for processing under the DSGVO. It identifies atrava GmbH (Ravensberger Str. 14, 33824 Werther; tel. +49 5203 46488 93; hallo@atrava.de) as the responsible entity. - [AGB](https://www.atrava.de/agb): General terms and conditions covering contract formation, scope of services, payment terms, project management and termination provisions for clients. ## Additional resources - **Ratgeber – Social‑Media‑Ads guides**: Detailed articles on social‑media ad formats and specifications. For example, the Facebook Ads guide explains feed image ads, feed video ads, carousel ads, marketplace ads, instant‑articles ads and stories ads, offering recommendations on text‑to‑image ratios, video lengths and best‑practice tips. Similar guides are available for Instagram and TikTok ads. - **Glossary entries**: Key terms include “Ad Fraud,” “Ad Impression,” “Affiliate Marketing,” “Behavioral Targeting,” “Cost Per Click (CPC),” “Retargeting,” “User‑generated Content (UGC)” and “YouTube Marketing.” Each glossary entry provides a concise definition and a practical example, helping readers understand how the term applies in a real campaign. ## Optional - [Datenschutz](https://www.atrava.de/datenschutz) - [AGB](https://www.atrava.de/agb)